If you’re currently exploring the far reaches of the internet and have stumbled upon this strange little blog, and you like music, and you like marketing, and you like music marketing, then I want to point you to Andrew Dubber of New Music Strategies.
As a new student to understanding the disruptive effects of the internet and what this means for the future, I’ve been highly impressed by his ideas, most notably his e-Book, 20 Things You Must Know About Music Online. This is literally one of the most helpful and concise pieces on music marketing out there. He really strips down the general tenets of music consumption and examines their underlying principles and how they could potentially operate within the new available technology. Using historical examples of how disruptive technology has consistently changed society, he embodies the idea that “if you want to know the future, look to the past.”
Without some sort of basis or understanding of what came before, its very difficult to make any prospective analysis on whats to come.
He also writes on Music Think Tank.
