Unsprung Media

I just discovered Bruce Warila’s Unsprung Media.

If you’re a musician or somebody that wants to get involved with the industry at some level, read this.

He’s incredibly imaginative and has a ton of really clever and totally applicable ideas. You could call him a futurist or something like that, which sounds a bit hack-like, but I’m not so sure being a futurist these days as it relates to media and tech is such a bad thing.

Things are changing so quickly and we still have a few years to wait until things start to settle, so what we really need are people with huge fucking imaginations. The kind of people that come up with ideas that really strain the concept of plausibility. And lots of them. Because even if most of them turn out to be wrong (predicting the future is pretty much a crap-shoot) it means that that many more ideas have been given a chance to work and then fail, and then be efficiently filtered from the system.

The more ideas there are, the more quickly we can run through them, tinker with them, and see if they work. If they don’t, all the better for everyone involved – some variation or new idea that works will surface and everyone will be better off.

This is like sped-up, hyper-competitive capitalism.

I still have to read the rest of his archive , but the gist I’m getting from him and others keeping a watch on this subject is – if you’re an artist, produce a ton of content and focus on getting it exposed. Forget about the money-making mechanisms for now – in a few years most of them will be gone or totally changed anyway.